The art and hip-hop worlds collided on set of Jay Z’s video for “Picasso Baby.” Fresh off the release of his new album, Mr. Carter took over Pace Gallery in New York on Wednesday to shoot a video for the Timbaland and J-Roc-produced song off Magna Carta… Holy Grail.
Jay sported a white collared shirt and Roc-A-Fella chain as he got up close with fans, who snapped photos and video on their cell phones.
He was joined on set by Wale, Judd Apatow, Jerry Saltz, Adam Driver, and members of the art community including performance artist Marina Abramovi?.
At one point, a girl even offered to sing for Jay as he clapped along and another did ballet when the speakers blew out.
Check out video from the artsy shoot below.